Tolapp Corporation Essay Example | Topics and Well Written Essays - 1250 words

Tolapp Corporation - Essay Example Majority of the products are manufactured locally and sold through their business partners that include few of the largest retailers like Sears, Wal-Mart and Best Buy. The company has been continuously focusing on the customers’ requirements and developing strategies to expand its base in the global market. Mission Statement Analysis of the Mission Statement through the Nine Components In today’s world most of the modern companies while deciding their mission statement consider to address the nine components for ensuring strategic management. Though it is not necessary to include all the nine components however Tolapp Corporation’s mission statement will be analyzed through all the nine components. Customers: Tolapp Corporation’s products are targeted towards the household families who take care about their houses. The products have been developed to provide conveniences to the family members while taking measures to keep their houses clean and to prepare food items (Southwest University, 2011). Products and Services: Tolapp Corporation’s product line consists of microwave, lawn mowers and lawn furniture among other power tools (Southwest University, 2011). ... Philosophy: The management of Tolapp Corporation values their human capital as they consider it to be the biggest asset of the company. The management prioritizes the customers’ requirements and ensures that the products are developed and modified according to the consumers’ needs (Southwest University, 2011). Self-concept: Tolapp Corporation believes that their designing and engineering units comprise the best in industry talents which give them the competitive advantage over their rivals (Southwest University, 2011). Concern for Public Image: Over the years, the company, through its products, has developed brand awareness and trust within their customers in the United States (Southwest University, 2011). Concern for Employees: The company, Tolapp Corporation has established a grievance cell to address the issues of the employees quickly as well as effectively (Southwest University, 2011). The mission statement of the company is that they are determined in providing be st in class technologies in the household appliances with adding value to its products. They look forward towards innovating products that will provide lifetime experiences to its customers. Principles to be used to prioritize the Implementation Steps The objective of the company is to spread its business in the overseas market for generating increased demands. Thus, the management of Tolapp Corporation needs to consider few principles according to the priorities that are essential in fielding its base in the global markets. The first initiative of the management is to assess the regional needs. This assessment will help the company to locate which regions will be beneficial in terms of operating costs, effective distribution options and